Print and electronic media as a means of dissemination of advertising gets a new challenge.
They have social networking pages such as facebook or twitter, because the users that pages in Indonesia prefer to use them as ingredients advertise Managing Director of Ipsos ASI Asia-Pacific, Kym Penhall, said it was time for Indonesian companies take advantage of existing social media pages to market a product because of social media to create new ways to interact with consumers.
This was supported by the fact Indonesia's second largest country users and twitter facebook third in the world.
Ipsos is a marketing and communications research firm Ipsos ASI (Advertising Research Specialist).
Penhall see facebook and twitter users in Indonesia is not only upload photos and tell her about the family, girlfriend and others but also to share experiences on the products, brands and offerings.
"This is a new media which took place and functioning properly," he told a press conference in Jakarta on Tuesday.
Another interesting fact, he said, as much as 85 percent of Internet users in Indonesia using search engines to find information or products and the average facebook user facebook open as much as 23 times a month and spend 5.5 hours for facebook.
Interestingly, most users open a facebook and twitter rather than on the PC but a mobile phone.
In May 2011, there were about 3.1 million cellular phones sold in Indonesia and about 25 percent dominated smart phones.
Penhall also look at the phenomenon of a shift in advertising from print media company and switch to digital media while the media continues to dominate the TV still remember the TV is the mass media.
"Many people are reluctant to put up advertisements in newspapers and the move to online media," he said.
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